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We specialise in group bookings for SCHOOLS, COACHES and GROUPS.
Manage Bookings
Our online accounts allow you to view and pay for reserved items and see previous transactions. You can even pay for items reserved over the phone!
Pick your show
As a member you will receive unrestricted access to our extensive inventory of London shows, attractions and more.
Buy or reserve
Our system allows you to reserve your booking for days before paying! We even offer 'BOOK NOW, PAY LATER!' for our loyal customers.

About us

Whether you require FIT or group sales ticketing, Group Line travel trade has the commercial foundation to offer you and your valued customer the very best that London theatre has to offer.

With the fastest growing ticket distribution network, and major partnerships in all areas of the travel trade: Travel Agents, Tour Operators, Airlines, Incentive Groups and Wholesalers, Group Line can offer you and your customers the very best deals, customer service and care.

We have made this website as easy to use as possible, with full information on each show or play, including story synopsis, seat locations, venue information and show times. There is also a facility to contact your Sales Team should you need help.

Group Line is not a ticket broker, but is an authorized agent for London West End theatre, and for all other contracted product. As an authorized agent, Group Line is able to offer the most competitive pricing available and better service markets who heretofore were subjected to availability issues and prohibitive broker pricing which included hefty mark-ups.

Group Line is a trading name of Ticket Machine Group Ltd, the multi award winning primary ticket agency based in Londons West End since 1999.

Access to all the best West End shows and Attractions
Our 20+ years in the industry mean we have guarenteed allocations to all the best West End shows and London attractions.
Fast, secure buying experience
Our online purchasing platform not only provides a quick intuitive way for you to book your tickets, but also keeps your account details secure.
A range of tools for Account Management
From your secure online account not only can you view and edit your details, but also review previous transactions and even pay for your reserved orders, even if they have been made over the phone.
Dedicated account Executives
When you sign up you will be assigned an experienced account executive to provide you with telephone support through every step of the booking process.