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Sign up for free
We specialise in group bookings for SCHOOLS, COACHES and GROUPS.
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Manage Bookings
Our online accounts allow you to view and pay for reserved items and see previous transactions. You can even pay for items reserved over the phone!
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Pick your show
As a member you will receive unrestricted access to our extensive inventory of London shows, attractions and more.
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Buy or reserve
Our system allows you to reserve your booking for days before paying! We even offer 'BOOK NOW, PAY LATER!' for our loyal customers.
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About us

Group Line is proudly owned and operated by The Ticket Machine Group Ltd, a multi award winning, London based ticket agency, recently acquired by The Ambassador Theatre Group Ltd (ATG), the world’s number one live-theatre group.

Registered Office Address: 2nd Floor, Alexander House, Church Path, Woking, Surrey GU21 6EJ

The company operates from central London offices and is responsible for selling 750,000 West End theatre tickets per year and is probably best known for creating the 'Book Now Pay Later' facility, a facility that allows customers to hold tickets without commitment, allowing time for final numbers to be confirmed prior to payment. If you don't need the tickets, you don't pay for the tickets!

Since 1999 Group Line has been voted 'Best Ticketing Agency' a record breaking 11 times at the annual Group Travel Organiser Awards, was awarded the 2008 'Best Website Award' at the same awards, secured the 2006 and 2011 Coach Tourism 'Ticket Supplier of the Year' Award and was also the proud recipient of the prestigious Group Leisure Award for 'Best Ticketing Agency' in 2006, 2008, 2009, 2010 and 2011. This is an achievement the Company is very proud of.

We offer competitive group rates for all West End shows as well as UK attractions, London restaurants and hotels. When booking a group theatre visit through Group Line you will be assigned a dedicated Account Executive who will guide you through the whole booking process. Regular information is sent out to our group organisers, via brochures, newsletters, mailings and emails, keeping you up-to-date with the latest London theatre news.

Access to all the best West End shows and Attractions
Our 20+ years in the industry mean we have guarenteed allocations to all the best West End shows and London attractions.
Fast, secure buying experience
Our online purchasing platform not only provides a quick intuitive way for you to book your tickets, but also keeps your account details secure.
A range of tools for Account Management
From your secure online account not only can you view and edit your details, but also review previous transactions and even pay for your reserved orders, even if they have been made over the phone.
Dedicated account Executives
When you sign up you will be assigned an experienced account executive to provide you with telephone support through every step of the booking process.